Students & Graduates
Designed for university students and recent graduates. It is especially useful for learners who need a structured, practical route into commercialisation planning rather than a purely theoretical overview.
ESH-22574 · Research Commercialisation
Commercialisation Planning Essentials for Students & Graduates — Research Commercialisation
A 8-hour beginner course for university students and recent graduates who want to apply the essential tools with confidence in commercialisation planning. The course combines the research commercialisation context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Blended online8 hoursBeginnerStudents & GraduatesExplore pathway
What you need
No prior startup experience required.
European Startup Hub Certificate of Completion — Commercialisation Planning Essentials
Module quizzes, applied worksheets and a final scenario exercise.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of commercialisation planning in the context of research commercialisation.
Outcome 2
Diagnose a realistic commercialisation planning challenge using structured startup tools.
Outcome 3
Build a practical commercialisation planning output appropriate for students & graduates.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making commercialisation planning decisions.
Outcome 5
Apply commercialisation planning methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
8 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of Commercialisation Planning
Practical study of foundations of commercialisation planning with examples, prompts and an applied activity.
Module 2
The Research Commercialisation context
Practical study of the research commercialisation context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for Commercialisation Planning
Practical study of tools and frameworks for commercialisation planning with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Assessment
Module quizzes, applied worksheets and a final scenario exercise.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
Ready to begin?
Commercialisation Planning Essentials for Students & Graduates — Research Commercialisation · 8 hours · Blended online
Enrol for €155