ESH-20750 · Public Speaking

Media Speaking Advanced for Students & Graduates — Public Speaking

A 20-hour advanced course for university students and recent graduates who want to solve more complex strategic and execution problems in media speaking. The course combines the public speaking context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.

Self-paced online20 hoursAdvancedStudents & GraduatesScale pathway
Who it is for

Students & Graduates

Designed for university students and recent graduates. It is especially useful for learners who need a structured, practical route into media speaking rather than a purely theoretical overview.

Prerequisites

What you need

No prior startup experience required.

Completion

European Startup Hub Certificate of Completion — Media Speaking Advanced

Advanced case work, strategic analysis and a capstone decision brief.

Learning outcomes

What you will be able to do.

Outcome 1

Explain the core principles of media speaking in the context of public speaking.

Outcome 2

Diagnose a realistic media speaking challenge using structured startup tools.

Outcome 3

Build a practical media speaking output appropriate for students & graduates.

Outcome 4

Evaluate evidence, assumptions and trade-offs before making media speaking decisions.

Outcome 5

Apply media speaking methods to a venture, project or organisational scenario.

Outcome 6

Create a next-step action plan that can be used after the course.

Full syllabus

12 course modules.

Each module combines explanation, examples and an applied activity.

Module 1

Foundations of Media Speaking

Practical study of foundations of media speaking with examples, prompts and an applied activity.

Module 2

The Public Speaking context

Practical study of the public speaking context with examples, prompts and an applied activity.

Module 3

Customers, users and stakeholder needs

Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.

Module 4

Tools and frameworks for Media Speaking

Practical study of tools and frameworks for media speaking with examples, prompts and an applied activity.

Module 5

Evidence, data and assumptions

Practical study of evidence, data and assumptions with examples, prompts and an applied activity.

Module 6

Designing the approach

Practical study of designing the approach with examples, prompts and an applied activity.

Module 7

Execution and operating decisions

Practical study of execution and operating decisions with examples, prompts and an applied activity.

Module 8

Measurement and key indicators

Practical study of measurement and key indicators with examples, prompts and an applied activity.

Module 9

Risks, ethics and common failure modes

Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.

Module 10

Case study: Media Speaking in practice

Practical study of case study: media speaking in practice with examples, prompts and an applied activity.

Module 11

Applied workshop: build your Media Speaking output

Practical study of applied workshop: build your media speaking output with examples, prompts and an applied activity.

Module 12

Action plan and next milestones

Practical study of action plan and next milestones with examples, prompts and an applied activity.

Assessment

Advanced case work, strategic analysis and a capstone decision brief.

Included materials

Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID

Learning support

Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.

Course information & disclaimer

Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.

Ready to begin?

Media Speaking Advanced for Students & Graduates — Public Speaking · 20 hours · Self-paced online

Enrol for €300