First-Time Founders
Designed for people preparing to launch their first venture. It is especially useful for learners who need a structured, practical route into executive speaking rather than a purely theoretical overview.
ESH-20568 · Public Speaking
Executive Speaking Practitioner for First-Time Founders — Public Speaking
A 12-hour intermediate course for people preparing to launch their first venture who want to turn concepts into practical startup outputs in executive speaking. The course combines the public speaking context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Blended online12 hoursIntermediateFirst-Time FoundersBuild pathway
What you need
A business idea is useful but not required.
European Startup Hub Certificate of Completion — Executive Speaking Practitioner
Applied exercises, one milestone submission and a final practical project.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of executive speaking in the context of public speaking.
Outcome 2
Diagnose a realistic executive speaking challenge using structured startup tools.
Outcome 3
Build a practical executive speaking output appropriate for first-time founders.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making executive speaking decisions.
Outcome 5
Apply executive speaking methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
10 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of Executive Speaking
Practical study of foundations of executive speaking with examples, prompts and an applied activity.
Module 2
The Public Speaking context
Practical study of the public speaking context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for Executive Speaking
Practical study of tools and frameworks for executive speaking with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Module 9
Risks, ethics and common failure modes
Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.
Module 10
Case study: Executive Speaking in practice
Practical study of case study: executive speaking in practice with examples, prompts and an applied activity.
Assessment
Applied exercises, one milestone submission and a final practical project.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
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Executive Speaking Practitioner for First-Time Founders — Public Speaking · 12 hours · Blended online
Enrol for €230