Professionals & Executives
Designed for professionals, managers and innovation leaders. It is especially useful for learners who need a structured, practical route into b2b customer success rather than a purely theoretical overview.
ESH-20278 · Customer Success
B2B Customer Success Foundation for Professionals & Executives — Customer Success
A 6-hour beginner course for professionals, managers and innovation leaders who want to build reliable fundamentals in b2b customer success. The course combines the customer success context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Live online6 hoursBeginnerProfessionals & ExecutivesExplore pathway
What you need
Professional experience is helpful; startup experience is not essential.
European Startup Hub Certificate of Completion — B2B Customer Success Foundation
Knowledge checks, short exercises and a final practical reflection.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of b2b customer success in the context of customer success.
Outcome 2
Diagnose a realistic b2b customer success challenge using structured startup tools.
Outcome 3
Build a practical b2b customer success output appropriate for professionals & executives.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making b2b customer success decisions.
Outcome 5
Apply b2b customer success methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
8 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of B2B Customer Success
Practical study of foundations of b2b customer success with examples, prompts and an applied activity.
Module 2
The Customer Success context
Practical study of the customer success context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for B2B Customer Success
Practical study of tools and frameworks for b2b customer success with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Assessment
Knowledge checks, short exercises and a final practical reflection.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
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B2B Customer Success Foundation for Professionals & Executives — Customer Success · 6 hours · Live online
Enrol for €95