First-Time Founders
Designed for people preparing to launch their first venture. It is especially useful for learners who need a structured, practical route into international marketing rather than a purely theoretical overview.
ESH-18431 · International Business
International Marketing Venture Sprint for First-Time Founders — International Business
A 24-hour intermediate course for people preparing to launch their first venture who want to deliver a venture milestone under a structured sprint in international marketing. The course combines the international business context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Self-paced online24 hoursIntermediateFirst-Time FoundersLaunch pathway
What you need
A business idea is useful but not required.
European Startup Hub Certificate of Completion — International Marketing Venture Sprint
Weekly venture milestones culminating in a demonstrable startup deliverable.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of international marketing in the context of international business.
Outcome 2
Diagnose a realistic international marketing challenge using structured startup tools.
Outcome 3
Build a practical international marketing output appropriate for first-time founders.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making international marketing decisions.
Outcome 5
Apply international marketing methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
12 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of International Marketing
Practical study of foundations of international marketing with examples, prompts and an applied activity.
Module 2
The International Business context
Practical study of the international business context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for International Marketing
Practical study of tools and frameworks for international marketing with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Module 9
Risks, ethics and common failure modes
Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.
Module 10
Case study: International Marketing in practice
Practical study of case study: international marketing in practice with examples, prompts and an applied activity.
Module 11
Applied workshop: build your International Marketing output
Practical study of applied workshop: build your international marketing output with examples, prompts and an applied activity.
Module 12
Action plan and next milestones
Practical study of action plan and next milestones with examples, prompts and an applied activity.
Assessment
Weekly venture milestones culminating in a demonstrable startup deliverable.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
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International Marketing Venture Sprint for First-Time Founders — International Business · 24 hours · Self-paced online
Enrol for €400