First-Time Founders
Designed for people preparing to launch their first venture. It is especially useful for learners who need a structured, practical route into brand design rather than a purely theoretical overview.
ESH-16222 · Design
Brand Design Professional for First-Time Founders — Design
A 16-hour intermediate course for people preparing to launch their first venture who want to develop workplace-ready and venture-ready capability in brand design. The course combines the design context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Self-paced online16 hoursIntermediateFirst-Time FoundersBuild pathway
What you need
A business idea is useful but not required.
European Startup Hub Certificate of Completion — Brand Design Professional
Case analysis, structured assignments and a final implementation project.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of brand design in the context of design.
Outcome 2
Diagnose a realistic brand design challenge using structured startup tools.
Outcome 3
Build a practical brand design output appropriate for first-time founders.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making brand design decisions.
Outcome 5
Apply brand design methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
10 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of Brand Design
Practical study of foundations of brand design with examples, prompts and an applied activity.
Module 2
The Design context
Practical study of the design context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for Brand Design
Practical study of tools and frameworks for brand design with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Module 9
Risks, ethics and common failure modes
Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.
Module 10
Case study: Brand Design in practice
Practical study of case study: brand design in practice with examples, prompts and an applied activity.
Assessment
Case analysis, structured assignments and a final implementation project.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
Ready to begin?
Brand Design Professional for First-Time Founders — Design · 16 hours · Self-paced online
Enrol for €220