First-Time Founders
Designed for people preparing to launch their first venture. It is especially useful for learners who need a structured, practical route into green marketing rather than a purely theoretical overview.
ESH-11943 · Sustainability
Green Marketing Executive for First-Time Founders — Sustainability
A 14-hour advanced course for people preparing to launch their first venture who want to make higher-stakes strategic decisions and lead execution in green marketing. The course combines the sustainability context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Self-paced online14 hoursAdvancedFirst-Time FoundersLead pathway
What you need
A business idea is useful but not required.
European Startup Hub Certificate of Completion — Green Marketing Executive
Executive cases, decision memos and a final board-level action plan.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of green marketing in the context of sustainability.
Outcome 2
Diagnose a realistic green marketing challenge using structured startup tools.
Outcome 3
Build a practical green marketing output appropriate for first-time founders.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making green marketing decisions.
Outcome 5
Apply green marketing methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
10 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of Green Marketing
Practical study of foundations of green marketing with examples, prompts and an applied activity.
Module 2
The Sustainability context
Practical study of the sustainability context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for Green Marketing
Practical study of tools and frameworks for green marketing with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Module 9
Risks, ethics and common failure modes
Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.
Module 10
Case study: Green Marketing in practice
Practical study of case study: green marketing in practice with examples, prompts and an applied activity.
Assessment
Executive cases, decision memos and a final board-level action plan.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
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Green Marketing Executive for First-Time Founders — Sustainability · 14 hours · Self-paced online
Enrol for €450