Youth 10–13
Designed for young learners aged 10–13. It is especially useful for learners who need a structured, practical route into b2b product rather than a purely theoretical overview.
ESH-08136 · Product Management
B2B Product Executive for Youth 10–13 — Product Management
A 14-hour advanced course for young learners aged 10–13 who want to make higher-stakes strategic decisions and lead execution in b2b product. The course combines the product management context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Self-paced online14 hoursAdvancedYouth 10–13Lead pathway
What you need
No prior business experience required.
European Startup Hub Certificate of Completion — B2B Product Executive
Executive cases, decision memos and a final board-level action plan.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of b2b product in the context of product management.
Outcome 2
Diagnose a realistic b2b product challenge using structured startup tools.
Outcome 3
Build a practical b2b product output appropriate for youth 10–13.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making b2b product decisions.
Outcome 5
Apply b2b product methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
10 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of B2B Product
Practical study of foundations of b2b product with examples, prompts and an applied activity.
Module 2
The Product Management context
Practical study of the product management context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for B2B Product
Practical study of tools and frameworks for b2b product with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Module 9
Risks, ethics and common failure modes
Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.
Module 10
Case study: B2B Product in practice
Practical study of case study: b2b product in practice with examples, prompts and an applied activity.
Assessment
Executive cases, decision memos and a final board-level action plan.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
Ready to begin?
B2B Product Executive for Youth 10–13 — Product Management · 14 hours · Self-paced online
Enrol for €450