Youth 10–13
Designed for young learners aged 10–13. It is especially useful for learners who need a structured, practical route into customer analytics rather than a purely theoretical overview.
ESH-05738 · Data Science
Customer Analytics Advanced for Youth 10–13 — Data Science
A 20-hour advanced course for young learners aged 10–13 who want to solve more complex strategic and execution problems in customer analytics. The course combines the data science context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Self-paced online20 hoursAdvancedYouth 10–13Scale pathway
What you need
No prior business experience required.
European Startup Hub Certificate of Completion — Customer Analytics Advanced
Advanced case work, strategic analysis and a capstone decision brief.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of customer analytics in the context of data science.
Outcome 2
Diagnose a realistic customer analytics challenge using structured startup tools.
Outcome 3
Build a practical customer analytics output appropriate for youth 10–13.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making customer analytics decisions.
Outcome 5
Apply customer analytics methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
12 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of Customer Analytics
Practical study of foundations of customer analytics with examples, prompts and an applied activity.
Module 2
The Data Science context
Practical study of the data science context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for Customer Analytics
Practical study of tools and frameworks for customer analytics with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Module 9
Risks, ethics and common failure modes
Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.
Module 10
Case study: Customer Analytics in practice
Practical study of case study: customer analytics in practice with examples, prompts and an applied activity.
Module 11
Applied workshop: build your Customer Analytics output
Practical study of applied workshop: build your customer analytics output with examples, prompts and an applied activity.
Module 12
Action plan and next milestones
Practical study of action plan and next milestones with examples, prompts and an applied activity.
Assessment
Advanced case work, strategic analysis and a capstone decision brief.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
Ready to begin?
Customer Analytics Advanced for Youth 10–13 — Data Science · 20 hours · Self-paced online
Enrol for €300