Professionals & Executives
Designed for professionals, managers and innovation leaders. It is especially useful for learners who need a structured, practical route into sales forecasting rather than a purely theoretical overview.
ESH-04530 · Sales
Sales Forecasting Practitioner for Professionals & Executives — Sales
A 12-hour intermediate course for professionals, managers and innovation leaders who want to turn concepts into practical startup outputs in sales forecasting. The course combines the sales context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Blended online12 hoursIntermediateProfessionals & ExecutivesBuild pathway
What you need
Professional experience is helpful; startup experience is not essential.
European Startup Hub Certificate of Completion — Sales Forecasting Practitioner
Applied exercises, one milestone submission and a final practical project.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of sales forecasting in the context of sales.
Outcome 2
Diagnose a realistic sales forecasting challenge using structured startup tools.
Outcome 3
Build a practical sales forecasting output appropriate for professionals & executives.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making sales forecasting decisions.
Outcome 5
Apply sales forecasting methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
10 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of Sales Forecasting
Practical study of foundations of sales forecasting with examples, prompts and an applied activity.
Module 2
The Sales context
Practical study of the sales context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for Sales Forecasting
Practical study of tools and frameworks for sales forecasting with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Module 9
Risks, ethics and common failure modes
Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.
Module 10
Case study: Sales Forecasting in practice
Practical study of case study: sales forecasting in practice with examples, prompts and an applied activity.
Assessment
Applied exercises, one milestone submission and a final practical project.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
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Sales Forecasting Practitioner for Professionals & Executives — Sales · 12 hours · Blended online
Enrol for €230