Students & Graduates
Designed for university students and recent graduates. It is especially useful for learners who need a structured, practical route into go-to-market rather than a purely theoretical overview.
ESH-03675 · Marketing
Go-to-Market Practitioner for Students & Graduates — Marketing
A 12-hour intermediate course for university students and recent graduates who want to turn concepts into practical startup outputs in go-to-market. The course combines the marketing context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Self-paced online12 hoursIntermediateStudents & GraduatesBuild pathway
What you need
No prior startup experience required.
European Startup Hub Certificate of Completion — Go-to-Market Practitioner
Applied exercises, one milestone submission and a final practical project.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of go-to-market in the context of marketing.
Outcome 2
Diagnose a realistic go-to-market challenge using structured startup tools.
Outcome 3
Build a practical go-to-market output appropriate for students & graduates.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making go-to-market decisions.
Outcome 5
Apply go-to-market methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
10 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of Go-to-Market
Practical study of foundations of go-to-market with examples, prompts and an applied activity.
Module 2
The Marketing context
Practical study of the marketing context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for Go-to-Market
Practical study of tools and frameworks for go-to-market with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Module 9
Risks, ethics and common failure modes
Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.
Module 10
Case study: Go-to-Market in practice
Practical study of case study: go-to-market in practice with examples, prompts and an applied activity.
Assessment
Applied exercises, one milestone submission and a final practical project.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
Ready to begin?
Go-to-Market Practitioner for Students & Graduates — Marketing · 12 hours · Self-paced online
Enrol for €150