First-Time Founders
Designed for people preparing to launch their first venture. It is especially useful for learners who need a structured, practical route into product marketing rather than a purely theoretical overview.
ESH-03500 · Marketing
Product Marketing Venture Sprint for First-Time Founders — Marketing
A 24-hour intermediate course for people preparing to launch their first venture who want to deliver a venture milestone under a structured sprint in product marketing. The course combines the marketing context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Self-paced online24 hoursIntermediateFirst-Time FoundersLaunch pathway
What you need
A business idea is useful but not required.
European Startup Hub Certificate of Completion — Product Marketing Venture Sprint
Weekly venture milestones culminating in a demonstrable startup deliverable.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of product marketing in the context of marketing.
Outcome 2
Diagnose a realistic product marketing challenge using structured startup tools.
Outcome 3
Build a practical product marketing output appropriate for first-time founders.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making product marketing decisions.
Outcome 5
Apply product marketing methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
12 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of Product Marketing
Practical study of foundations of product marketing with examples, prompts and an applied activity.
Module 2
The Marketing context
Practical study of the marketing context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for Product Marketing
Practical study of tools and frameworks for product marketing with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Module 9
Risks, ethics and common failure modes
Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.
Module 10
Case study: Product Marketing in practice
Practical study of case study: product marketing in practice with examples, prompts and an applied activity.
Module 11
Applied workshop: build your Product Marketing output
Practical study of applied workshop: build your product marketing output with examples, prompts and an applied activity.
Module 12
Action plan and next milestones
Practical study of action plan and next milestones with examples, prompts and an applied activity.
Assessment
Weekly venture milestones culminating in a demonstrable startup deliverable.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
Ready to begin?
Product Marketing Venture Sprint for First-Time Founders — Marketing · 24 hours · Self-paced online
Enrol for €400