Youth 14–17
Designed for teen founders and secondary-school learners. It is especially useful for learners who need a structured, practical route into competitive strategy rather than a purely theoretical overview.
ESH-01522 · Business Strategy
Competitive Strategy Foundation for Youth 14–17 — Business Strategy
A 6-hour beginner course for teen founders and secondary-school learners who want to build reliable fundamentals in competitive strategy. The course combines the business strategy context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Blended online6 hoursBeginnerYouth 14–17Explore pathway
What you need
Curiosity about business or technology; no prior startup required.
European Startup Hub Certificate of Completion — Competitive Strategy Foundation
Knowledge checks, short exercises and a final practical reflection.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of competitive strategy in the context of business strategy.
Outcome 2
Diagnose a realistic competitive strategy challenge using structured startup tools.
Outcome 3
Build a practical competitive strategy output appropriate for youth 14–17.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making competitive strategy decisions.
Outcome 5
Apply competitive strategy methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
8 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of Competitive Strategy
Practical study of foundations of competitive strategy with examples, prompts and an applied activity.
Module 2
The Business Strategy context
Practical study of the business strategy context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for Competitive Strategy
Practical study of tools and frameworks for competitive strategy with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Assessment
Knowledge checks, short exercises and a final practical reflection.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
Ready to begin?
Competitive Strategy Foundation for Youth 14–17 — Business Strategy · 6 hours · Blended online
Enrol for €105