Professionals & Executives
Designed for professionals, managers and innovation leaders. It is especially useful for learners who need a structured, practical route into ai product design rather than a purely theoretical overview.
ESH-01002 · Artificial Intelligence
AI Product Design Practitioner for Professionals & Executives — Artificial Intelligence
A 12-hour intermediate course for professionals, managers and innovation leaders who want to turn concepts into practical startup outputs in ai product design. The course combines the artificial intelligence context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Self-paced online12 hoursIntermediateProfessionals & ExecutivesBuild pathway
What you need
Professional experience is helpful; startup experience is not essential.
European Startup Hub Certificate of Completion — AI Product Design Practitioner
Applied exercises, one milestone submission and a final practical project.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of ai product design in the context of artificial intelligence.
Outcome 2
Diagnose a realistic ai product design challenge using structured startup tools.
Outcome 3
Build a practical ai product design output appropriate for professionals & executives.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making ai product design decisions.
Outcome 5
Apply ai product design methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
10 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of AI Product Design
Practical study of foundations of ai product design with examples, prompts and an applied activity.
Module 2
The Artificial Intelligence context
Practical study of the artificial intelligence context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for AI Product Design
Practical study of tools and frameworks for ai product design with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Module 9
Risks, ethics and common failure modes
Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.
Module 10
Case study: AI Product Design in practice
Practical study of case study: ai product design in practice with examples, prompts and an applied activity.
Assessment
Applied exercises, one milestone submission and a final practical project.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & disclaimer
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Catalogue version 2026.1 · Last reviewed 2026-08-24.
Ready to begin?
AI Product Design Practitioner for Professionals & Executives — Artificial Intelligence · 12 hours · Self-paced online
Enrol for €150